The Data Genie Inc Privacy Policy

Effective Date: September 16th, 2026

1. Introduction

The Data Genie Inc ("we," "us," or "our") is committed to protecting the privacy and security of the information we collect from our clients, including auto dealers, and their customers. This Privacy Policy outlines how we collect, use, and protect the information provided to us through our direct mail services. By using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

2.1 Information Provided by Auto Dealers

"In order to provide our direct mail services, we may collect the following information from auto dealers:

• Customer data: such as names, addresses, email addresses, vehicle details, purchase history, service transaction details, and demographic information."

2.2 Information Provided by Customers

We may also collect information directly from customers of auto dealers who have consented to share their data with us for the purpose of direct mail campaigns. The information collected may include:

• Contact information: such as names, addresses, phone numbers, and email addresses.
• Vehicle ownership and preferences: such as vehicle make, model, year, and maintenance records.
• Transactional information: such as purchase or lease history, financing details, and service records.
• Demographic information: such as age, gender, and income range.

2.3 Business Contact Information

Separately from the customer data described above, we maintain contact information for people who work at auto dealerships and related businesses, for the purpose of offering them our services. This is business contact information about people in their professional capacity, not personal consumer data.

The information we hold about business contacts may include:

• Name, job title, and the dealership or company they work at.
• Work email address, work telephone number, and business address.
• Publicly stated professional information, such as a business social media profile.
• A record of our correspondence with them, including whether they have opened material we sent.

We obtain this information from sources including:

• The dealership's own public website, including staff and contact pages.
• Publicly available business directories, professional networking sites, and public records.
• Information given to us directly by the person, or by a colleague at their dealership.
• Industry events, trade publications, and referrals.

We do not collect or hold personal consumer data about these individuals through this process, and we do not sell business contact information to anyone.

3. Use of Collected Information

We use the information we collect for the following purposes:

• Providing direct mail services to auto dealers and their customers.
• Customizing and tailoring our direct mail campaigns to the preferences and interests of customers.
• Contacting customers and auto dealers to provide information about our services, promotions, or updates.
• Conducting research and analysis to improve our services and marketing strategies.
• Complying with legal obligations and resolving disputes.

4. Data Retention

We will retain the collected information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once the information is no longer needed, we will securely dispose of it in accordance with our data retention and destruction policies.

5. Information Security

We are committed to maintaining the security of the information we collect. We implement appropriate technical, physical, and administrative measures to protect against unauthorized access, disclosure, alteration, or destruction of personal data. However, please note that no method of data transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Information Sharing

We may share the collected information with third parties in the following circumstances:

• With auto dealers: We may share customer information with the auto dealer who provided the data for direct mail campaigns.
• Service providers: We may engage trusted third-party service providers to assist us in delivering our services, and we may share information with them as necessary for the provision of those services.
• Legal compliance: We may disclose information if required to do so by law or in response to valid legal requests, such as court orders, subpoenas, or government investigations.
• Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, customer information may be transferred to the acquiring entity.

7. Your Choices and Rights

• Consent: By providing information to us, you consent to the collection, use, and sharing of that information as described in this Privacy Policy.
• Opt-out: If you no longer wish to receive direct mail from us or want to modify your communication preferences, you can opt-out by contacting us using the information provided in Section 11.
• Business contacts: If you work at a dealership or business and no longer wish to hear from us, see Section 8. The link in any marketing email we send you will stop them, or you can write to us at the address in Section 11.
• Access and correction: You have the right to access and correct your personal information. If you would like to review, update, or delete the information we have on file, please contact us using the information provided in Section 11.

8. Email We Send to Businesses

We send marketing email to people who work at auto dealerships and related businesses, using the business contact information described in Section 2.3. These messages introduce our services, show examples of work we have done for other dealerships, and invite the recipient to see a demonstration.

• Who it comes from: These messages are sent by The Data Genie Inc on our own behalf. They are not sent on behalf of any dealership, and they are separate from the direct mail and email we send to dealership customers.
• Why you received one: Because your name and work email address appear in connection with a dealership or business in our records, gathered from the sources listed in Section 2.3. You do not need to have had any prior relationship with us.
• Stopping them: Every marketing email we send to a business contact carries a link to stop them. Using that link takes effect immediately and covers that email address wherever we hold it. You may also write to us at the address in Section 10 and ask to be removed.
• What stopping them does not affect: If you are a customer of ours, opting out of marketing does not stop messages you need for a service you use with us, such as replies to something you asked for or confirmations about work in progress.
• What we record: When you open a link in one of our emails, we record that it was opened, when, and how many times, so we know whether what we sent was of interest. We do not use this to build a profile of you beyond your professional relationship with our business.

9. SMS/Text Messaging Communications

We may send SMS (text) messages to customers of participating auto dealerships on behalf of those dealerships. These messages may include service reminders, sales event notifications, appointment confirmations, and promotional offers.

• Consent: By providing a mobile phone number through a dealership website (including PreAuthorizeMe.com and LoyaltySpecials.com), in-store form, or verbal consent during a sales or service interaction, customers agree to receive recurring promotional and service-related text messages from the participating dealership through The Data Genie platform.
• Message Frequency: Message frequency varies. Customers may receive up to 4 messages per month per dealership campaign.
• Message & Data Rates: Message and data rates may apply. Contact your wireless carrier for details about your text messaging plan.
• Opt-Out: You can opt out at any time by texting STOP to any message you receive. You will receive a one-time confirmation message and no further messages will be sent.
• Help: For support, text HELP to any message you receive, or contact us at dryan@thedatagenie.com or 877-735-5227.
• No Sharing: Phone numbers collected for SMS communications will not be shared with third parties for their own marketing purposes.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will promptly delete it from our records.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

The Data Genie Inc
16871 Green Lane Unit 1, Huntington Beach, CA 92649
877-735-5227 – David Ryan
[email protected]

12. Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. We will notify you of any material changes by posting the updated Privacy Policy on our website or by other reasonable means. Your continued use of our services after such changes indicates your acceptance of the revised Privacy Policy.